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Wednesday
Ten People Can Lead To Money Making Millions
I was reading something on Seth Godin's blog that I thought might be food for thought. Seth is the guy who launched Squidoo back in 2006 and turned it into one of the top 500 most visited websites. Whoops, it was actually 523rd today!

Anyway this is what he wrote:
First, ten
This, in two words, is the secret of the new marketing.

Find ten people. Ten people who trust you/respect you/need you/listen to you...

Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they'll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.

If they don't love it, you need a new product. Start over.

Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.

This approach changes the posture and timing of everything you do.

You can no longer market to the anonymous masses. They're not anonymous and they're not masses. You can only market to people who are willing participants. Like this group of ten.
This immediately got me thinking back to my network marketing days and multi-level marketing in general. But, if you think about what he has written, it's really a legitimate marketing idea for any blog, product or whatever.

Instead of massive budgets and outlays it could be the small Internet blogger's answer to promoting whatever it is, that he or she wants to promote.

Build a reputation and then cash in on it. If your friendly contacts like whatever it is, as sure as eggs is eggs, they will tell others who will do the same ad nauseam.

It may sound like a pyramid, and in a way it is, but it's how word of mouth and virals work. It's how, say, a good restaurant gets known.

As I say food for thought.

Good luck,
Mike.

P.S. As I've mentioned Squidoo these are a few of my latest Squidoo lenses: A year In My Cornish Garden / Monumental Hotel Funchal And Madeira Reviews / Awful Jokes and my top rated lens is Making Money With Free Blogs. As you can see you can write about virtually anything on Squidoo and can make money doing so - can't be bad!

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3 Comments:

Thanks Mike,
That was an inspiring post. I think this idea of marketing to individuals is really one of the strengths of the internet. That and the fact that you can reach individuals all over the world.
with several billion people you should be able to find some who are interested in what you have and would like to share it.
And if not, find something else to share.

23/4/09  

Great post mike!!

Cheers

27/4/09  

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